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Blubelle is borne from the desire to serve the modern pragmatic women to be aptly dressed for diverse circumstances and situations, whatever that may be. Curated by Nadia Razak, the brand’s Creative Director aims to help the modern woman to achieve their best version effortlessly and hence, making it easy for any woman to look her best.


An emanation of style in its finest sense, we constantly reinvent, while staying true to our aesthetic which is to offer an affordable luxury, timeless wardrobe staples focusing on strong and bold silhouettes yet feminine. 


Some days, it is outgoing, with structure, detail, tone and texture. Other days, it is more relaxed and refined; it’s femininity with edge, attitude with softness. And it is well dressed, always!



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